AI has killed the industry’: EasyTranslate boss on adapting to change (Express Summary)
Easy Translate boss Frederik R. Pedersen saw the writing on the wall back in 2020 and is now trying to get the most out of AI and his human staff.
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Frederik R. Pedersen, co-founder of Danish AI company EasyTranslate and son of Danish political figure Klaus Riskær Pedersen, is navigating the changing landscape of the translation industry in the age of AI. He believes that AI has transformed the industry, rendering traditional translation obsolete.
Pedersen’s journey into technology was driven by a desire to find his own path, despite the shadow of his influential father. He recognized the importance of communication in the world and founded a translation company. However, he later pivoted to embrace generative AI, seeing an opportunity to revolutionize the way content is generated and localized.
In 2020, Pedersen sought funding to develop a content generator engine for creating localized product descriptions in e-commerce. While this early attempt was ahead of its time, it laid the groundwork for EasyTranslate’s shift towards generative AI.
EasyTranslate subsequently gained access to OpenAI’s ChatGPT and fully embraced generative AI. Pedersen believes that the future lies in a symbiotic relationship between humans and AI, with AI handling the heavy lifting and humans refining and enhancing the content. This approach, often referred to as “humans in the loop,” aims to create content that combines the strengths of both AI and human expertise.
Pedersen is confident that the integration of AI and human creativity will lead to more prosperous and creative roles for individuals in the workforce. As AI continues to evolve, he envisions a future where small, tailored language models become the norm, ensuring that companies prepared for this transformation will thrive.
EasyTranslate’s pivot to AI has attracted increased investor interest, signaling a bright future for the company. Pedersen believes that AI is a reflection of human knowledge and that the two can coexist harmoniously, fostering innovation and creativity.
In summary, Frederik R. Pedersen’s journey from the translation industry to the realm of generative AI reflects his adaptability and forward-thinking approach. He envisions a future where humans and AI collaborate, ushering in a new era of content creation and innovation.
