Conquer the Content Conundrum: 3 Steps to Creating Steady Web3 Content that Converts
The secret to generating a consistent flow of engaging content that gets everyone talking
One of the biggest back-and-forths many web3 brands face is how to create content that resonates and captivates their target audience.
Not creating engaging content in Web3 is akin to whispering in a shouting match. You fade into the background, miss out on valuable connections, and struggle to capture the attention of your target audience
Sheesh! That doesn’t sound like something you’d like right?
You see, while creating content is a piece of cake, creating something that resonates is an art that connects your brand’s vision, your community’s expectations and a sprinkle of adventure in one piece.
So how exactly do we create this art?
3 Steps to Creating Steady Engaging Content in Web3
The ETI (Experiment, Track and Iterate) is my customized model for creating a stream of captivating content that drives results. Ready for its magic?
- Experiment with different content forms
- Track what’s resonating
- Iterate
Let’s run through how these 3 steps can revolutionize your content game
Experiment with Different Content Forms
Don’t be afraid to try out different forms when creating content for your community. Every web3 community is unique and they better engage with content when its form or presentation resonates with them.
For instance, a gaming community will resonate more with video content than a long article explaining how to change your character’s skin.
You can present your content in stories, videos, articles, threads, listicles, and infographics… keep experimenting to find something that better resonates with them then you can leverage it.
Track What’s Resonating
The fastest way to grow is by tracking the results of your content, that way you get to know what’s working and what needs improvement.
Now i’m not saying that if your content has massive impressions and likes, then that means it is ideal for your community. No-No, you have to track the right KPIs to find what’s resonating with your community.
KPIs like comments, feedback, retweets/reposts, and discussions will help you find out which of your content is resonating with your community and which is not.
If your content resonates with your community it will get them talking.
The reason likes and impressions are not the best KPIs to track what’s resonating is that not everyone who views your content on a social space is your ideal audience and not everyone who clicks the like button is actually into the content.
Iterate
At this point, you know the content form(s) that resonate with your audience and you are tracking the right KPIs that point you in the direction of the content type they are into.
We are 80% equipped with all we need for a massive content flow, Amazing, huh?
Now, all you need to do is to take what’s working and repeat it.
Did you catch that? okay, let me explain
When you discover the content your community connects with from experimenting and tracking the right KPIs, you will perform a little surgical operation on it to find out the elements that made it resonate.
It could be the format of the content, the compelling graphics, the tone of the content or the content type. Once you have discovered these elements, you simply take them and apply them to all of your succeeding content and voila! You’ve got your community hooked in.
Should we still talk some more?
Don’t forget to tie in your brand’s vision and a sprinkle of adventure to make your content creation game a true art.
By experimenting with different content forms, tracking the right KPIs and Iterating the elements your community connects with, you can generate a consistent flow of engaging content that drives results in your web3 community.
Big love, from my screen to yours!
