FC Barcelona Releases Its Cryptocurrency

Lionel Messi is history. Barcelona's Cryptocurrency is the future!

Guenter Ederegger
Coinmonks
Published in
4 min readMar 4, 2022

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Thumbnail made by Günter Ederegger

A new institutional investor joins the crypto market. This time, the soccer club FC Barcelona wants to design its Cryptocurrency, among other things.

Barcelona rejects sponsorship deal from Binance and Polkadot
Less than a week ago, Spanish media reported: FC Barcelona left sponsorship deals from Binance and Polkadot. An advertising deal between a major European soccer club and a crypto company would have marked a historic moment. Increasingly, crypto companies are making it into pop culture.

Mostly, it is crypto exchanges that appear in public as the vanguard of cryptocurrencies. For example, Binance is already a sponsor of the African soccer federation CAF and always wants to connect with soccer.

It would have been exciting to observe a reaction of Polkadot's price if the deal had been signed. But unfortunately, if cryptocurrencies sponsor individual clubs, they are often e-sports teams.

It was almost a done deal.

Thus, the question arises as to why Barcelona rejected the two sponsorship deals…

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Coinmonks
Coinmonks

Published in Coinmonks

Coinmonks is a non-profit Crypto Educational Publication.

Guenter Ederegger
Guenter Ederegger

Written by Guenter Ederegger

Head of Service | Working for the Mclaren F1-Team | Fan of Crypto

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