Ferrari Drives into Europe: Now Accepting Bitcoin and Crypto Payments

On July 24th, Ferrari announced that Bitcoin and other cryptocurrencies will now be accepted as payment in Europe.

By the end of July, all Ferrari dealerships in Europe will offer an “alternative payment system”, accepting Bitcoin and other cryptocurrencies, to its customers.

Ferrari first started accepting Bitcoin and other cryptocurrencies in the United States back in October 2023; the other cryptocurrencies being Ethereum and USDC.

After a successful launch in the United States, Ferrari is keen on expanding the cryptocurrency payment options to other regions of its business.

By the end of 2024, Ferrari has plans to expand their alternative crypto payment option to their dealerships worldwide, excluding areas where crypto is not legally accepted.

“The entry into the European market follows the successful launch of this alternative payment system in the United States less than a year ago, to support dealers in better addressing the evolving needs of its clients.