“Go f*** yourself. Hi, Bob.”

Elon sent a strong message to all the big advertisers who are boycotting X.

That’s Elon Musk, in pure, unfiltered form.

Speaking at the DealBook Summit, he wasn’t there to play nice.

He was there to send a message, loud and clear.

Musk’s words were a shockwave.

And everyone was shocked.

They were for the heavyweights like Disney’s Bob Iger and all the advertisers turning their backs on him.

It is like someone rolling up a Tank and crashing into a wedding party.

No one expected that at all.

Advertisers are bailing on Musk’s platform following some antisemitism scandals.

But Musk is not the type to bow to pressure.

Oh and he just unveiled the $60k CyberBeast which can beat the Porsche 911 in a drag race, while towing another 911!

Elon Musk delivers first Tesla Cybertrucks, calling them ‘the most unique thing on the road’
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Instead, he throws a verbal grenade and watches the fallout.

It’s not just about the advertisers, though.

Big names like Apple and Disney aren’t just hitting pause; they’re walking away for good.

Musk’s response?

A defiant middle finger to the idea of being held hostage by advertising dollars.

To be fair, you could see him visibly shaking as he tries to reach for his glass of water.

You could see him trying hard to process how to reply the interviewer.

You could see him perhaps restraining his words?

When he dropped the f bomb on stage, it was like a tank bursting into a restaurant.

Mind you, he is the richest person alive, worth hundreds of billions, with control over some of the largest most influential companies in the world.

Dropping f-bombs on stage in front of senior leaders is neither smart for PR nor wise for his networth.

Nah.

Not if you are Elon.

He built self-landing rockets and faster-than-porsche CyberTrucks!

He don’t care.

This isn’t new for Musk.

He’s faced controversies, troubles, setbacks, boycotts and questionings before.

Yet, he’s remained unshaken, almost dismissive.

Forging ahead in his pursuits.

Elon walks the tight rope on everything he does. Perhaps that is the price you pay for doings things no one can or will.

Here’s the thing about Musk.

He is a disruptor.

He’s taken us to space, revolutionized the car industry, and now, he’s tackling social media with X.

In Musk’s world, it’s not about looking good; it’s about doing good.

He’s all about the “reality of goodness,” as he puts it.

But let’s face it, his reality often clashes with conventional corporate wisdom.

It’s Musk against the status quo, and he’s not backing down.

Elon made a flamethrower just because he can. Name another CEO as crazy and as ambitious as him.

It’s more than just a spat with advertisers or a tussle with unions.

He did admit that without these big advertisers, X will die.

Since buying X, he hasn’t had the time to really get it on stable legs.

The new CEO, Linda, would have a monumental task ahead of her.

I love it that Elon doesn’t care about the money (or so he says), because he has billions.

I love it that he goes against the grain and stands his ground, because he has 165M followers.

I love that he can say literally anything he wants, because his resume, portfolio and track record speaks for itself.

But where’s the line?

It’s about the fine line between genius and recklessness.

Musk walks that line like a tightrope.

So, is Musk playing chess or playing with an inferno?

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Was Elon right to curse on stage?

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