How Dune Analytics’ free product became the most talked about blockchain data tool — DecentReviews Blog

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When I first started doing marketing analyses breakdowns, I was focusing on Web 2.0 brands at Growth Models.

Honestly, I was never short of strategies to analyse.

In Web3, it’s a lot harder as so many projects seem to go the same “community first” route. Which can be great, but a lot of them don’t do it so well and they’re missing out on some real low-hanging fruit.

One of the brands that’s impressed me over the last few years is Dune Analytics.

I’ve been on calls with people who are 10 years in the space and those just entering who have mentioned checking out Dune.

What’s amazing with Dune is they haven’t done the common Web3 approaches of…

• Airdrops
• “Pay to follow” community growth
• Use to earn models with their own token (they have no token)

They’ve leveraged what I consider a lot of traditional PR and brand awareness strategies which could easily lead to dominating the SERPs.

And all of it comes from the way they’ve built their product.

It’s an incredible tool and one of the first people think of when it comes to blockchain analytics.