Coinmonks
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Coinmonks

How NFTs can be used in loyalty programs

Loyalty programs are a big business, not only as a way to attract customers to repeat purchases but also as a source of valuable revenue. For example, in April 2020, as the COVID-19 pandemic started to impact the world, Hilton Hotels raised $1billion of cash from American Express for its honors program. Covid also presented JP Morgan with an opportunity to buy the world’s biggest third-party credit card loyalty operator and, in doing so, gave it access to 70 million people who were members of loyalty programs globally. Indeed, loyalty programs are very valuable. Inc.com reported last…

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