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How to apply blockchain in the wine industry?

Why should you care?

How can we combat counterfeit wine?

What if the data in the system is tampered with?

And how do we label all these entities?

How will it work?

1 Winegrower

2 Winemakers

3 Wholesale Distributor

4 Transit Cellar

5 Filler/Packer

  1. Directly about products and production: acceptance, storage, processing, sampling, analysis, filling, packaging, and shipment of finished products.
  2. Information about anti-counterfeiting: types of paper, laser embossing, hot and cold foil stamping, heat-sensitive inks, holograms, hot stamping, and more.

6 Distributor of finished products

What should be reflected in the blockchain:

  • Date of receipt, storage conditions, and date of shipment;
  • Information about repackaging and relabeling;
  • Information about the destination of the goods.

7 Retail

What other advantages are there?

1. Increasing transparency

2. Top-level industry standards

3. Automation

4. Innovation and new wine experiences

5. Challenges and opportunities for marketing

Examples of use:

  1. In November 2021, iconic Australian winery Penfolds sold a barrel of its Magill Cellar 3 Cabernet Shiraz 2021 to NFT for $130,000 for 12 sec. 10 hours.
  2. BitWine, in collaboration with sommelier Loren Weil, has developed a collection of 1,000 digital wines inspired by great real wines. Each of them is a unique work of art. If Facebook founder Mark Zuckerberg is right, and soon we’ll all be living in a metaworld, why not have a cellar full of virtual wines to show off to friends when they come to visit? BitWine sells NFT in blocks of 50 wines from different regions of production — there’s even a $300,000 lot.
  3. A similar project, Winechain, will be launched by Xavier Garambois, Amazon’s former vice president of EU retail, by the end of 2022. “Our goal is to build a dynamic and interactive relationship between prestigious wineries and demanding consumers. Buyers will have access to rare wines with a guarantee of authenticity — bottles will be stored in the Winechain cellar until they are shipped. Collectors will be able to sell NFTs wines if they wish.
  4. The Cult Wines platform founded back in 2007, also helps wineries symbolize their wines. In July 2021, for example, they sold a barrique of Château Angélus wine from the 2020 vintage for $100,000 NFT, which also came with digital artwork, an invitation to a tasting, dinner, and harvest.
  5. Meanwhile, Hello Fam! has partnered with Israeli winery Jezreel Valley — a case of their Genesis Vintage 2021 wine, which can only be purchased via blockchain, it also comes with digital art. The wine will be stored indefinitely in an insured, temperature-controlled room. At any time, the investor will be able to redeem their token and receive the bottles.


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