How To Build The Right Community for Your NFT/Web3 Project
I was recently approached by a Web3 Company regarding strategies they could use to build their community from scratch.
The first thing I noticed was how they were so engrossed with building their product that they were not so concerned about the users.
But, I wouldn’t blame them. A lot of work goes into product building and managing a community on top of that can be tedious.
But communities are the backbone of any blockchain project.
Community building is the process of creating a community for your project. It’s all about understanding your customer, getting to know their needs, and developing ways to meet them.
To effectively build a community for your project, do this:
- Have a clear purpose:
Before people can get behind or even contribute to your project, they must understand your plans.
If your project is not clearly defined, then it will be hard for your community to grow. This is not just for your community but also makes things easier for your community manager.
Although in some cases, the manager can be tasked to come up with a clear-cut focus on who to target as I did for my client.
2. Brand Audit:
A brand audit is an important first step in community building because it helps you understand what your customers want from you and what they expect from the product or service you offer them.
It also helps you understand how to better communicate with them so that they can feel more connected to your brand and products.
3. Provide Value:
Once you understand your community members, you can create a utility that will provide value to the customer.
This utility may be access to exclusive content or discounts on products or services.
Your utility can be designed to provide access rights for future products or services offered by the company.
The success of an NFT project is very much dependent on the engagement of your community.
To build a project that stands the test of time, you have to be intentional in creating an engaging experience that they won’t be forgetting anytime soon.
Need help growing your community?
Let’s have a chat about it @ firstname.lastname@example.org