How to Network and Make Friends in Crypto

Stop trying to approach people on LinkedIn; you need to understand the structure of content, conversation, and community.

Asking people about networking looks like this. It all sounds like common sense, but most people have a chaotic or non-actionable approach to it. Let me try and help you make it more organized and actionable.

Networking is an exciting topic that has changed wildly over the years, especially during Covid-19. It used to mean getting someone’s business card, then in the digital world, that card became represented by a connection or a follow.

We’ve distilled networking down so much that having a point or signifier of contact seems good enough — but that won’t cut it anymore.

Networking is an iterative process where we slowly develop our own approach, but general frameworks make learning the process easier. Think of it like climbing a mountain — there are many paths you can take to the top, but advice about preparation and trail patterns holds no matter the person or mountain.

In an earlier article, I touched on how the crypto space is well aligned and gave some teasers on the diversity and collaboration of communities on Ethereum. It’s not hard to get a few connections on LinkedIn for initial conversations or enter a bunch of discord channels and fire off some broad questions — but then you’ll quickly find yourself as…