Marketing and Branding Awareness: Comparison Between Cardano And Bitcoin Cash
Everything is connected to cryptocurrency today.
The digital economy has enough potential to grow exponentially in the next few years, and those investors at a good starting point are those who seriously believe in this. Developers are still in high demand and find within the crypto industry a field with endless possibilities.
There is a resemblance in crypto to the dot.com bubble, though. We watch excessive speculation and money pouring in any project that reaches the headlines.
Although, out of the dust of the dot.com collapse, some of the finest tech corporations we have today emerged. While some crypto “assets” are outperforming expectations and reached more than a hundred times higher than they were a year ago, they still don’t deserve such high prices and a decline in most of them is probable.
We watch extreme valuations today in some crypto assets. Shiba Inu is currently on the top-10 of the crypto index services, a scam called Squid Game Token, reached a 2 trillion valuation for a moment before the developers’ exit-scammed and crashed it to zero, and testnet blockchains have reached $100B in valuation.
Marketing and branding can create hype and present cryptocurrencies for unreasonable valuations to investors.
Be it institutions, wealthy individuals, or retail investors betting on their life savings, it doesn’t matter. They all don’t know what they are doing and counting on Twitter, Reddit, and google-ads to select their crypto investments.
Cardano’s $100B market cap, A result of Aggressive Marketing Campaigns
Meanwhile, cryptocurrencies like Bitcoin Cash keep developing and outperforming in technology features blockchain networks receiving all the praise from the media.
Solana, Polkadot, and Cardano are in a testnet phase with a rather inadequate community backing them. In most of the top-20 assets, the current community is just speculators waiting to exit their positions soon enough, as we have already seen happening with Cardano.
Cardano was pumped to $3 and now the whales are taking profit.
Cardano — Bitcoin Cash Tweets daily chart:
(Blueline: Cardano, Readline: Bitcoin Cash)
Cardano outperformed Bitcoin Cash and most other cryptocurrencies in the last two years, simply because it was everywhere.
The spammer advocates of Cardano, these SHILLS, took over the internet and were on every goddamn cryptocurrency discussion, spamming and loving comments that were far from being realistic.
Branding shapes up the name of the company and boosts its presence in the corporate world. Cardano acted as a business having businessmen running it, and produced unprecedented results with the use of aggressive marketing and branding.
McCann is the branding agency responsible for advertising and promoting the brand name of Cardano, giving it exposure far beyond the reach of Crypto news outlets that were already infested with dozen of daily ADA supporting articles.
McCann has as clients corporations such as Verizon, Microsoft, IKEA, Mastercard, Nestle, L’Oreal, and these are just a few. It is not just a professional service, it boosts the brand image of any company making it appealing to investors.
So, a testnet, that faces various issues with its development and promotes each line of code added as a breakthrough development, has reached the valuation of $100 Billion. And all that with zero network adoption.
Cardano, as a testnet, reached at a point, a market cap valuation above that of Deutsche Telecom. An example of how hype can create artificial price performance to a crypto asset.
Noise.Cash And Its Potential Use Case for Bitcoin Cash Marketing
If we discuss the network effect, then Bitcoin Cash together with the smart contract layer-2 network “SmartBCH” outperforms most of the rest.
Bitcoin Cash is instant and feeless. It offers transactions with 0-confirmations, and it takes only a second to transact.
This is what makes it attractive for microtransactions and platforms such as noise.cash that has currently more than 200,000 active users.
Noise.cash: A Social Media BCH Marketing Tool
(Also read: Noise.cash — A Perfect BCH Marketing Tool)
Marketing can bury the quality products, those most useful to improve individual health and living conditions, and instead promote anything broken and ineffective, or even products that can damage the public.
Marketing drives prices 10–20x higher.
What do you think is the production cost of a pair of $150 Nike? This is just $25. The rest $125 is the added value marketing represents, in the form of increased advertising, brand awareness, etc.
Branding values Nike at a better spot than Puma, while these are just the same shoes with minor design differences.
For this reason, many similar US companies have completely outsourced almost all their operations overseas to reduce the cost of production, and just keep the marketing and R&D departments in the US.
Marketing is not just about advertising, though. It is innovation, placement of the product, an increase of use cases, etc. The main focus of marketing though is understanding and focusing on the consumer (customer, user) needs.
The best advertisement is word-of-mouth marketing. When the consumers, (or users of a platform in the case of blockchain networks), simply discuss it and talk about it to another 3–4 individuals that could be interested. These individuals discuss it then on their own with another 3–4 each, so the spread of awareness on a certain product reaches exponential growth.
What noise.cash and read.cash managed for Bitcoin Cash is already having an effect. Most SmartBCH users are users of these two websites.
Anything created today on top of Bitcoin Cash has a potential of 200,000 as a userbase.
In my opinion, this is something everyone should consider. Simon (read.cash & noise.cash founder), and Marc De Mesel (that has invested $1 million in these platforms), deserve praise for their work and vision.
The multiplying factors of the work of just these two guys are one of the reasons SmartBCH succeeds today.
Bitcoin Cash marketing is currently secluded within the boundaries of noise.cash and read.cash. But noise.cash keeps increasing in size and quality. It could soon reach a level of a respected social media website.
I wouldn’t be surprised if one day some of the top noise.cash accounts, (those with the most active followers) act as influencers similar to Instagram and promote products within noise.cash.
Noise.cash is not just about cryptocurrency. Although it is a core topic, it seems it is rapidly escaping the crypto niche, and becoming a modern social media.
Just the use of Bitcoin Cash for tips is making an important service to the BCH ecosystem.
Most of the BCH community still prefer using Reddit, and Twitter to communicate. I understand they may find difficulties with noise.cash, but they should know that sooner or later, the noise.cash crowd finds them and adds them to their notifications. I have often found important news on Bitcoin Cash developments from noise.cash first before anywhere else.
I don’t want to be setting unmet expectations for Bitcoin Cash.
I invest for the long term and will continue to wait for BCH to reach a placement in this market that it deserves. And this is no less than the top-5 cryptocurrencies in market capitalization terms.
I wrote previously that $5,000 for BCH until the end of the year is not an unrealistic expectation. I could just sit back and not talk about it again, and perhaps say it was a mistake, but this is how I see BCH performing under certain market criteria. Maybe the timing is off, maybe it is not.
And this is how the crypto market works with the sentiment that finds an asset outperforming the rest and keep pushing it in higher spots. However, I want this to happen organically. Not in just two weeks as it did back in May. It needs a certain price action with real investors’ interest in Bitcoin Cash.
Institutions buy whatever Grayscale advertises more. Retail buy what Twitter advertises.
Noise.cash is an experiment that reached a scale nothing else in the crypto field has ever reached before. It is remarkable how the crypto media keep underestimating noise.cash and not mentioning or becoming part of it instead.
Even the BTC maximalist and unreliable media like Coindesk, Cointelegraph, and the rest, could find increased traffic, but they are all just sponsored shills for tokens that pay for publications and follow the shortsighted BTC maximalist agenda.
The censorable Crypto media will just keep censoring and misreporting Bitcoin Cash.
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Originally published at https://read.cash.
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