Modern Economic Nonsense — Consumer Sentiment Might Be Low

xuanling11
Coinmonks
4 min readJun 12, 2022

--

It’s no secret that the U.S. consumer is feeling a bit pessimistic about the economy at the moment. In fact, today’s climate of uncertainty has led to a general distrust among consumers and left many hesitant to spend money on anything not absolutely necessary. With this in mind, it’s important for businesses to be aware of any potential red flags that could signal a decrease in consumer sentiment. The more you know about your target audience, the better you can understand why they may have negative feelings about your company or its products. Here are some insights from U.S. consumers as to why their sentiment might be low and how you can improve your marketing strategy accordingly:

People feel they have less control over their lives

Some experts have even dubbed 2019 the “Year of Feeling Lost,” as many people feel as though they have no control over their future. Consumer sentiment is influenced by more than the economy — it’s also influenced by the mood of the world. It’s important to keep this in mind when assessing the state of your business, especially if you’re marketing to an international audience. It’s easy to think that the way your company functions internally doesn’t have any bearing on consumer sentiment. While this is true to an extent, it’s also important not to ignore…

--

--