NFTs: an alternative way to raise capital?

Non-Fungible Tokens or NFTs as they are popularly known, are being implemented in different ways by organisations depending on what their strategic goals are. For big brands such as Taco Bells, MacDonalds, Pizza Hut, Lamborghini, or KFC with its ‘finger lickin good’ collection, NFTs have been used as a way to market themselves and stay ahead of the competition. For many start-ups, scientists, film makers and entrepreneurs who are trying to raise capital for their projects, NFTs have been used as an alternative way to raise capital.