Product market fit is a beautiful thing.

Some ideas come with bells, whistles, and a flashy marketing campaign.

Others, like Watch Duty, just quietly solve a painful, immediate problem — and the market does the rest.

That’s the magic of product-market fit.

Watch Duty didn’t have to convince people of its value.

Wildfires did that.

Wildfires suck, but it would have been worse without the Watch Duty App.

When flames are closing in, evacuation routes are unclear, and misinformation clogs social media, people don’t need gimmicks.

They need clarity.

They need accuracy.

They need help.

Watch Duty delivers all of that, in real time, when it matters most.

And that’s why it’s not just popular — it’s essential.

Product-market fit is the holy grail of startups.

It’s the moment when your solution matches the problem so perfectly that the market pulls you forward.