SEO For Crypto: Advanced SEO Techniques for Crypto and Blockchain Companies

Published in

Coinmonks

5 min readJun 5, 2024

A significant portion of cryptocurrency research starts with a search engine query by potential buyers or investors looking into cryptocurrencies, tokens, NFTs, or other Web3 projects. When it comes to search engines, Google reigns supreme, holding more than 85 percent of the market share in the past year, followed by Bing, Yahoo, and others.

In this ultimate SEO guide for crypto and Web3 organizations, we will explore how to develop and implement a modern SEO plan designed to enhance your search engine presence, engage with your audience, and boost your website’s conversion rate.

This guide is tailored for developers, entrepreneurs, and marketers who are developing and growing their own cryptocurrency, NFT, Metaverse, DeFi, or dApp projects.

What is Search Engine Optimization, and why is it crucial for the crypto and blockchain industries?

Search engines are designed to provide users with the most relevant and timely information possible. Search engine optimization (SEO) is a digital marketing strategy aimed at increasing a website’s visibility on search engine result pages (SERP), thereby driving more traffic to the website.

A robust crypto SEO strategy for your Web3 project is the best approach to raise awareness of your cryptocurrency, NFT, DeFi app, or other blockchain projects among your target audience. SEO can also help build authority and trust within the blockchain ecosystem.

Effective SEO execution can:

Increase organic traffic and conversions for your crypto website.
Build your Web3 brand’s reputation and authority.
Establish a compounding growth system for your blockchain and crypto business.
Get your website into the top three search results, as over 54% of searchers click on the first three results.

Key SEO Elements to Improve Your Crypto Website’s Search Results

The crypto market is new and fascinating, but achieving high search engine rankings can be challenging. Here are some key strategies to enhance your cryptocurrency SEO.

An effective crypto SEO strategy generally involves three main categories:

Technical SEO

Search engines like Google aim to display content that best matches users’ search queries. You might be creating the most engaging and insightful content in the blockchain industry, but if search engines can’t properly crawl your website, all your efforts are wasted.

Technical SEO involves strategies that make it easier for search engine crawlers to navigate and index your website’s content. It doesn’t deal with the content itself but focuses on improving website structure and helping search engines crawl, interpret, and index your content without issues.

Important aspects of technical SEO include:

Add SSL to Improve Your Website’s Security

SSL certificates provide additional security for your website. An SSL certificate ensures your website URL starts with ‘https://' instead of ‘http://'. Google gives preference to HTTPS-tagged websites, making it a crucial SEO factor.

Check if HTTPS is present on your crypto website by typing your URL and pressing enter. A lock icon on the left side of the search bar indicates an SSL certificate is installed. If you see “not secure,” you need to install SSL on your site.

Include and Optimize Your Sitemap

A sitemap is a list of all publicly available pages on your website, usually in a .xml file. It helps search engines understand your website structure, speeding up the content discovery process. Your sitemap should include information like the page title, link, publication date, and last modified date.

Optimize the Website Structure

An organized site structure is foundational to your website’s technical SEO. It ensures visitors can easily access all pages and search engines can interpret and index your content effectively. Google’s John Mueller has emphasized the importance of website structure in helping Google search interpret your pages.

Reduce Page Load Speed

Page speed, the time it takes for a web page to load fully, is a critical SEO factor and a ranking factor for Google since 2010. Improve your website’s loading speed by using compressed images, optimizing code, minifying CSS and JavaScript files, utilizing browser caching, and implementing a Content Delivery Network (CDN).

Make Your Website Mobile-Friendly

Over 50% of global website traffic comes from smartphones. A poorly designed and optimized mobile website can lead to a higher bounce rate and lower average time spent by users, negatively impacting your SEO.

Optimize the Robots.txt File

Robots.txt is a text file that instructs crawlers on how to navigate your website and which pages are available for indexing. Handle this file carefully, as incorrect instructions can prevent crawlers from accessing important parts of your site.

On-Page SEO

On-page SEO involves optimizing your website’s content, tags, and internal links for your target audience. It helps build your website’s authority and online presence, crucial for increasing visibility and organic traffic.

Key on-page SEO strategies include:

Crypto Keyword Research

Keywords are words or phrases that define the topic of your page and what users enter into search engines. As a crypto project owner, you should rank your site for relevant keywords your target audience is searching for.

Keyword research involves finding relevant keywords and optimizing your content accordingly. This increases your chances of ranking well for those topics, driving organic traffic, and promoting your cryptocurrency or NFT.

Content Optimization

Quality content and SEO are interconnected. A solid content strategy is essential to unlock the full potential of your SEO efforts. Create high-quality content to improve your website’s ranking, increase user visits, and signal to search engines that your site offers a good user experience.

Link Building

Link building involves getting hyperlinks from other websites and interlinking your web pages to build content authority. Links help users navigate between pages and help search engines determine your domain authority and relevancy in the crypto space.

Combine link building with technical SEO, great content, and other on-page optimization strategies to increase organic traffic and drive conversions.

Optimize for Google E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, a quality evaluation guideline by Google. It indirectly affects your SERP rankings by determining the quality and value of your content.

To improve E-A-T:

Clearly tell visitors who you are.
Collaborate with industry experts to create content.
Regularly update your content.
Link to high authority sources.
Maintain a positive brand reputation online.

Common Crypto SEO Misconceptions

SEO for Web3 Projects is Highly Competitive Targeting general crypto keywords is competitive, with major websites writing generic articles. However, niche topics offer better opportunities. For instance, a focused article on DAO marketing can rank higher than major brands due to its specialized insights.
More Search Traffic = More Conversions Many SEO specialists aim to increase website traffic by targeting high-volume keywords. However, these are often top-funnel content with low conversion intent. For better conversions, target lower volume keywords with higher conversion intent.
Outranking Major Players is Difficult While ranking for a specific term against high-domain authority websites can be challenging, it’s not impossible. With appropriate strategies and consistency, you can outrank bigger players.

Conclusion

SEO is currently underutilized by most blockchain brands, except for Web3 media brands. As more crypto businesses launch, it’s crucial for founders and marketers to stay updated on the best SEO strategies to rank higher for niche-related content.

We highly advise blockchain and crypto marketing teams to invest time and resources in SEO activities. This guide provides a starting point for SEO campaigns. For advanced strategies or consultancy, reach out to experts in the field.