Show how you do old things better

To market a brand new thing, show how you do old things better because right now, nobody cares about that brand new thing.

@cdixon wrote — Doing old things better vs doing brand new things.

@usebraintrust is the perfect example. It is a decentralized talent network that connects top knowledge workers with the world’s most reputable brands. Basically, it matches real people with real jobs.

It is the fastest-growing web3 business. You can watch their growth on this public dashboard.

It’s decentralized. User-owned. Has its own token. That’s cool.

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But that’s not how they got to work with top talent & top brands like @Nike, @GoldmanSachs, @Twitter & @Spotify.

On the podcast, @adamjacksonsf said — “They don’t care.”