SOCIAL MEDIA EFFECT ON BUSINESSES

Sylvester Bassey
Coinmonks
2 min readJun 27, 2023

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Social media

Social media has completely revolutionized the way businesses operate today. In a world where thousands of people are spending hours on social media platforms daily, it's almost impossible for businesses to ignore the impact of social media on their brands.

Gone are the days when businesses posted advertisements on billboards or aired commercials on television and radio to reach their target audience.

Social media has taken the reins as a powerful and cost-effective tool for businesses to connect with their audience, build a brand, and grow their business.

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have billions of active users each month. These platforms provide businesses with an opportunity to showcase their products and services to their target audience.

According to statistics, businesses that engage with their audience on social media have a higher chance of increasing their brand awareness and sales.

Some of the most significant benefits of social media include:

  • The ability to reach a wider audience.
  • It provides tools for businesses to create targeted advertisements, which maximizes their reach and ensures their content is seen by the right people.
  • Businesses can derive from social media the ability to build a relationship with their customers.
  • Engaging with customers through comments, direct messages, and posts, businesses build trust, establish their brand’s personality and values, and foster customer loyalty.
  • Social media has opened up countless opportunities for businesses to boost their credibility and attract new customers.
  • By showcasing expertise through content creation, businesses can establish themselves as industry experts and thought leaders in the eyes of their target audience.

Finally, social media has become an essential customer service tool for businesses. With social media platforms, businesses can address customer concerns, respond to queries quickly, and provide instant feedback. This has led to improved customer satisfaction and loyalty.

However, Social media offers numerous opportunities for businesses to grow and succeed in today's digital landscape. From expanding their reach to building customer relationships, social media is a powerful tool that should not be ignored. By embracing social media, businesses can establish themselves as leaders in their industry and make a positive impact on the world.

Why is your business not on social media today?

What are you waiting for?

Let me help you take that business to the world and increase your income.

If you must live well through that business, then the business has to grow.

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Sylvester Bassey
Coinmonks

Blockchain Enthusiast | OAP | Content creator | Radio drama/jingle producer | Voice over artiste | Actor | counselor (Relationship)