Social Media Traffic Capturer: Analyze the 10 projects with the fastest number of fans in a month
Modern people cannot live without social media.
According to a survey report released by Kepios, nearly 5 billion people currently participate in social networks, accounting for 60.6% of the global population. The number of social network users rose by 3.7% in a year, while at the same time the global population grew by less than 1% in a year. Modern people cannot do without social media. This sentence is not only reflected in the expansion of the population, but also in the duration. Global social platform users spend an average of more than 2 hours on these platforms every day. People are increasingly inclined to use social media Get information and communicate.
Whether in the Web2 or Web3 era, project marketing cannot bypass the critical path of social media. For Web3 projects, there is currently no product on the market that can compete with the top social platforms in the Web2 field. Therefore, making full use of the traffic of the Web2 media platform has become an indispensable part of the marketing of Web3 projects.
In this article, we will analyze the 10 Web3 projects with the fastest growth in social media followers in the past month to gain insights into the strategies they adopted to achieve rapid growth in follower numbers.
The 10 projects with the fastest account growth
Bitget Wallet, Metis and Burnt are the three projects with the fastest growing number of social media followers, reaching 195,000, 173,000 and 173,000 followers respectively. Next, we will analyze the social media activities of the project in the past month, including publishing frequency, content quality, interaction strategy, etc., and explore the rules of their social media growth.
The Golden Rules of Social Media Growth
Regular updates, content first
Posting content consistently will help you stay visible on social media platforms while also attracting attention. According to statistics from Social Blade, Bitget Wallet posts an average of about 50 tweets per day, and even posted more than 900 tweets on one day.
Metis’ average number of tweets per day in the past month has remained around 10.
However, simply posting frequently is not enough to ensure success; the quality of your content is equally crucial. Users’ attention spans are limited, so making sure your content captures their interest is crucial. Understand the target audience, determine the positioning of the product, and output targeted and attractive content based on this information. Bitget Wallet is a platform that focuses on providing wallet services. Users mainly focus on asset information. In addition to publishing information about daily token prices, social media accounts also publish interesting voting content from time to time to increase the interaction rate of social media accounts and enhance the interaction and trust between users and the platform.
Active interaction
The interaction objects of the account are divided into two categories: interaction with other projects, industry representatives and other groups, and interaction with fans. Interacting with traffic can expand the exposure of social media accounts and attract new followers, especially those interested in related topics. For example, the OKX Web3 account expressed its views by publishing a long thread after Buterin published a tweet, guiding users to share their views and successfully attracting more attention. By interacting with users, including replying to comments, liking or sharing their content, you can help build closer relationships and form a loyal fan base. In-depth interaction with fans can also pay attention to some small details, making users feel valued, thereby enriching social media homepages and increasing users’ perspectives.
Task platform cooperation
According to statistics, among the top 10 projects, half of them have cooperated with the task platform.
Task platforms have their own traffic, such as Galxe, TaskOn, and QuestN, which are native Web3 platforms. The user base attracted from these platforms is relatively good, and user education costs are low, which is conducive to subsequent conversions. And cooperating with such platforms is the most basic way to achieve the growth of social media fans. The functions of the platform itself can help traffic to be quickly converted to the product itself. According to SimilarWeb3, TokenPocket has been the №1 task platform for Incoming Traffic for some time.
Social media has created a broad stage for project promotion. Every tweet and interaction is a key part of building user brand awareness and increasing influence. Through conventional operating methods, we can expand the traffic of social media accounts in the Web2 and Web3 fields; through strong cooperation with the Web3 task platform, we can gather more targeted user traffic.
