How blockchain is disrupting travel industry?
The current environment
Almost all transactions between airlines, hotels, service providers and travel agencies are carried out through closed systems that make it easier for agencies to buy tickets offered by the companies themselves.
There are currently several companies that offer a GDS (global distribution system) for the tourism sector, although most of the transactions are only in the hands of three companies, which have a monopoly of the market. The use of this network is essential if you wish to be competent today, it allows you to make reservations of airline tickets, rooms, services, all in real time, even generate packages to offer several services in a single reservation. It’s like a listing of offers issued directly by airlines and hotels.
The problem here is that an oligarchy has been formed thereby preventing small businesses, travel agencies, entrepreneurs, etc. from entering this network, imposing high taxes for those who have small sales volumes. This not only prevents new offers from being generated, but also leaves price control in the hands of very few intermediaries, thus dominating the market.
The largest companies offering a GDS (e.g. AMADEUS, SABRE and TRAVELPORT) today were founded in the 1980s, and simplified the way travel agencies operated at that time, bringing about a revolution in the tourism sector.
Over time, these platforms have become obsolete, but their absolute dominance of the market and the dependence on airlines to operate through them has prevented the system from evolving.
Blockchain technology can bring a big improvement to this outdated management system: efficiency, speed, security and ease the implementation for future applications. This is exactly what Winding Tree is all about, working with Lufthansa Group (6 airlines) to bring blockchain technology to the tourism industry.
Lufthansa Group is not the only company that has decided to collaborate with the Winding Tree project, large groups such as Swiss International Air Lines, Air New Zealand and Austrian Airlines have also joined the project.
Why did they choose Winding Tree over someone else?
While other projects focus on the consumer, Winding Tree is tackling the problem at its root. This is the fundamental basis for future expansion and acceptance by the industry.
While other projects focus on attracting users and capital by offering solutions for the final customer, with no greater advantage than any block chain-based project can provide, Winding Tree is trying to solve one of the biggest problems that airlines and hotels have, the middlemen. Although this may not be so appealing to the consumer, it really is the gateway to success if you are to make a big difference in this huge sector.
Once the system is integrated into the tourism sector, the benefits for the end consumer will come naturally, as Winding Tree has taken this into account when developing its technology and is optimising it with the help and experience of large companies such as Lufthansa.
Having completed their most successful ICO on February 15 of this year, this fantastic and ambitious team has not stopped working. Despite a very busy schedule, they do not leave their community. Always accessible and responsive to all our demands, Here you can see his recent AMA.
By the middle of next year they plan to launch the Alpha version of their airline smart contracts, marking a major milestone in their career.
In a nutshell
Winding Tree offers a decentralized platform for travel agencies to trade directly with the companies that provide these services, without having to pay the huge fees charged by today’s closed network owners, as mentioned above.
Its first objective will be to make hotel and airline inventories available to travel agencies so that they can book rooms and airline tickets, offered directly by the companies themselves, with no intermediaries other than the Winding Tree (non-profit) platform.
The reduction of rates and the disappearance of the oligarchy would result in more economic trips for everyone and a market with prices only controlled by competition between companies and without intermediaries.
Technical description: Winding Tree is a set of open source protocols for data exchange, and a software run on a blockchain that allows access to the central database of this data.
Could it be a fruitful investment?
This is an ongoing topic of debate in the networks. We have to take into account how young the project is, but also its potential.
As a company dedicated mainly to B2B, there has not been a marketing campaign focused on investor-speculators, which is common in other projects more focused on attracting capital and new users of its product since the beginning of the project.
The Winding Tree team is currently focused on running its platform in a way that meets the needs of the professional tourism sector. Once this happens, the capital will come on its own, and given that the people interested in investing are large corporations and not small investors, growth is likely to be exponential over a long period of time, until all the large companies in the sector have taken on enough capital to bring all their inventory onto the platform. Let us bear in mind that these companies move a very high volume of transactions per day, so their arrival on the market will be remarkable.
This is undoubtedly a project that aspires to be a game changer in the tourism sector. There is no doubt that they know what they are doing, and the quality of their partners demonstrates the great confidence they have in the success of their proposal.
It is for me the most valuable gem I have found to date, and although they are now fully focused on the B2B part of their project, we will soon begin to see results for the end consumer, which will make this investment one of the most profitable for the next two years.