Staples Center becomes Crypto.com Arena — what’s next?

Lukas Wiesflecker
Nov 19, 2021 · 5 min read

The attentive viewer of Formula 1 will already have noticed that the advertising hoardings of the race tracks are adorned with the logo of the crypto exchange Crypto.com and many well-known companies. More and more crypto companies seem to be coming to the fore at other sporting events as well. Apparently, Crypto.com’s sponsorship in racing proved to be a success, which is why they now want to…