The ICO hype is over. It’s time for real utility token economics.
Are you planning to launch an ICO post the 2017 ICO boom? Times have changed. You won’t get away with vague concepts. Instead, like any other startup you need to focus on user value, and design a token economy around that user value.
First of all, consider if you really want to launch an utility token. If the utility of your token doesn’t go beyond ‘voting’ on something, then I highly doubt it will be a successful utility token. Don’t be lazy and consider doing the paperwork and actually launching a security token, which is more similar to a traditional stock in your company. Where investors could benefit if your company increases in value. While it might seem attractive to just launch a quick utility token, you will have very upset investors in your community channels if they don’t see the token going anywhere.
Ok, so if you really believe an utility token is the best way to fund your company, then it’s time to design a proper utility token. Let’s have a look at some examples and what we can learn from them.
