The web3 talent gap

NMGI if you don’t find the right people

Finding the right Web3 talent — and know what “right” means and how to operationalize it — is a strategic and creative exercise. Recently, there has been a number of global conversations around talent in the fashion industry (see here and here and here).

These conversations have been spurned by the obvious shift in the fashion landscape, where competitive edge is not anymore about amassing scale, opening new stores and increasing corporate marketing budgets. To marry Web3 with fashion, the new (and legacy) talent needs to understand the changed consumer market and how to succeed in it beyond incremental innovation.

The question of talent goes beyond fashion or Web3 as the new generations enter workforce, the rapidly transformed marketplace post-2020, and with the passion economy gaining steam.

The topline Web3 hiring approach revolves around four skillset pillars: brand and business, culture and consumer, technology, and creative.

Brand and business. This pillar focuses on a candidate’s ability to identify what makes a brand different and unique, and how to rely on these points of differentiation to make it distinctly successful in the metaverse.

More specifically, this refers to:

• The ability to translate primary and…