Understanding the Metaverse and why you should embrace it
Here’s the spooky part, (well, maybe not) the concept of the metaverse rolled off writer Neal Stephenson’s pen thirty years ago in his book Snow Crash.
The Sci-fi thriller takes place in a post-world-economic collapse in the 21st century. Gone is the American way of life. The new reality resembles the survival of the fittest model, where the one with the biggest weapons wins.
Longing to escape the horrors of real life, people turn to a virtual world with avatars in an exciting, thriving community. (Sound familiar? Think Ready Player one)
Nearly one-quarter into the 21st century, Stephenson’s world is here. Although the real-world portion of his book is different, virtual reality is spot-on.
“As a journalism professor who has been researching the future of immersive media, I agree the metaverse opens up transformative opportunities.” Adrian Ma, Assistant Professor, Journalism, Toronto Metropolitan University
The Metaverse is not only opening up “transformative opportunities,” it is changing the landscape of business, marketing, and commerce.
The Metaverse reality is here.
Rec Room and Horizon Worlds are two popular virtual reality games. Avatars interact to manipulate and change their virtual…
