Vechain Turns Finals Tennis Trophies Phygital As Official Partner To Internazionali BNL d’Italia

Published in
4 min readMay 2


Vechain is proud to announce it is the Official Partner of the Internazionali BNL d’Italia (IBI), in extension of a multi-year partnership deal with the tennis world. The Internazionali BNL d’Italia takes place between May 8th to 21st in Rome, the Eternal City.

For this prestigious event, vechain’s technologies play an important role by phygitalizing the IBI 2023 trophies for the first time in ATP history. The event is one of the largest in Italy, with over 500k physical attendees expected throughout the duration of the tournament, creating a significant opportunity for vechain to showcase its real world applications.

The winners of the tournament will take home trophies imbued with the power of VechainThor, claiming vechain-powered NFTs and introducing a global audience of public and businesses to real world applications of public blockchain.

Traditional Meets Digital

‘Phygital’ is a portmanteau of the words ‘physical’ and ‘digital’. The term refers to the act of granting physical objects digital identities by combining blockchain + NFT + NFC technologies.

The potential use cases for phygitals are limitless, and relevant for almost every industry. Through phygitals, it becomes possible to expand the characteristics and properties of objects, opening up myriad new ways to introduce experiences, attributes and functionality, while guaranteeing authenticity and ownership.

In the case of the IBI 2023 trophy, the NFT attached to the in-built NFC chip becomes proof of ownership, immutably assigned to the winner, serving as a certificate of authenticity that eliminates potential for fraud. In doing so, vechain demonstrates blockchain’s ability to deliver unprecedented levels of information security vs contemporary solutions.

Vechain, World of V and Explus Demonstrate The Power of Blockchain To The Masses

During the event, vechain, World of V and Explus will host a booth in the tournament’s commercial area to showcase the power of blockchain across a variety of sport-related phygital items. Visitors to the booth will have the opportunity to phygitalize items of their own, allowing them to discover the power of blockchain for themselves, and explore the technologies involved up close.

In-person attendees of Internazionali BNL d’Italia will enjoy a blockchain-powered experience through sustainably produced bracelets featuring QR codes that lead them to the landing page of ‘VeAces’ — a claimable NFT collection developed by World of V that also serves as a raffle ticket. After the event, 150 winners will be randomly selected to receive a phygital sports cap, with tickets to the 2023 ATP Finals in Turn, Italy, also up for grabs.

Online attendees will also have the opportunity to take part and win phygital prizes by claiming their VeAce NFT from a bespoke landing page when the tournament begins on May 8th.

Click here to see the event landing page

Phygital — The Pathway To Blockchain Adoption

Phygital goods enrich experiences, creating something tangible, immersive and unique. For brands, it greatly enriches the customer journey, creates new insights into the lifecycle of products and facilitates novel forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining immutable ownership of an item, protected by the attributes of NFT + blockchain. In the case of high value goods, phygitals preserve value by guaranteeing authenticity and provenance, solving fraud issues within secondary resale markets.

Vechain and its collaborators are helping the masses conceptualise the kinds of real world blockchain applications that promise to radically transform society in the coming years. By proxy, vechain is creating invaluable networking opportunities and exposing its technical capabilities on a global stage. Once again, vechain demonstrates its role as a technological pioneer, differentiating itself as a uniquely capable protocol, able to deliver systemic change through powerful digital tools.

We look forward to delivering digital transformation across the global economy, one phygital at a time.

About vechain

Vechain, headquartered in San Marino, Europe, is the curator of VechainThor, a world leading smart contract platform spearheading the real world adoption of blockchain technology.

Through leveraging the capabilities of ‘trustless’ data (information without intermediaries), smart contracts and IoT technologies, VechainThor has enabled solutions across a wide array of fields. Vechain now turns its attention to the greatest challenge of all — building digital ecosystems to drive sustainability and digital transformation at global scale.

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Vechain, based in San Marino, Europe built VechainThor, a powerful blockchain enabling a sustainability revolution