Why DAOs Are the Future of the Creator Economy

Communities Beat Individuals Any Day of the Week

Michael Macaulay
Published in
9 min readNov 26, 2021

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Man Working on a Laptop while Woman Takes Notes
Thanks Pexels!

“I am because we are.”

This is an old Ubuntu saying. One that’s foreign to most Westerners today.

This quote shows the importance of the community. After all, no one can truly do it all on their own.

Think about your favorite creator. You wouldn’t know who they were if you didn’t have a platform to discover them on. Or if they didn’t have software to create their stuff.

Plus, most content needs multiple people to make it good. Do you know how many shows on Netflix were created by a single person?

None.

A single person can get a lot done. But a community of people is even better. Unfortunately, there isn’t a good way to organize a community of creators.

That’s where companies come in. But this is a broken and inefficient way of doing things. As shown by the great resignation.

DAOs are here to fix that. Here’s how.

Organizations Stomp Individuals

The western world has a lot of creepy myths. One of the most pervasive is the worship of individuals.

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