ICE London 2020 in a glimpse
CoinPoint Group’s 10 Year Anniversary, successful media partnership with Clarion and iGB Affiliate, key positioned media booth, more than 100 educational guides downloaded, good parties, new global deals to be revealed soon and last, but not least — a successful closing networking event in The Crystal with a bunch of selected partners and sponsors.
Its already the 10th year in a raw for CoinPoint Group Inc as a trusted partner of ICE London and iGB Affiliate. It’s amazing how with each and every year it becomes bigger, better and always offering something new and exciting for the industry.
Until again few years ago the hottest topics was, and is still is in some way, blockchain. While we were still in the educational period, now more and more companies understand how blockchain can help them be ready for the next step and look for ways to prepare.
In 2020 from 4–7th February, in the already well known ExCeL London, the event brought together 600+ solutions and 35,000+ professionals across all sectors of gaming. This year new halls were open to welcome amazing new partners and also the exciting Esports arena.
Some of our favorite moments included the last one, where esports teams challenged each other to a fight for a chance to win $250,000. You will not believe who turned up to ICE London- none other than Husein Bolt who is already becoming part of iGaming, as he is on the road to launching his new iGame in partnership with Ganapati.
When it came to networking, ICE London offered some amazing parties such as the Sigma Boat Party iGathering 42 where amongst the bright lights of London, people enjoyed some business talk, fine dinner and cocktails. Another great party was the SkyWind Group Ice Party and a great networking spot became the Play n Go networking bar.
A lot of professionals joined us at our stand and the CoinPoint Group team exchanged good business practices and plans. An amazing opportunity was offered to those newly in the Blockchain world to enter our “free consultation” giveaway. The only thing required to enter was to scan our QR code of a banner containing our “A to Z Blockchain implementation guide” at the event.
With this guide, we strived to educated the iGaming industry on how Blockchain and cryptocurrencies can better their businesses.
At ICE London 2020 we sealed fantastic deals that will for sure transform 2020 into the year of crypto and Blockchain education. This year we saw the progress of Blockchain being recognized by the public as a tool for good marketing, retention, focus on value, and more. Our new media partnerships on the other hand really helped us showcase our vision. Stay tuned for an interview with SIGMA that we will publish soon.
Last but not least this year again the highlight for us was our Annual Networking party at the last day of ICE. 3 months of networking, preparation, partnerships, media buzz and discussion brought together +200 core blockchain believers and decision makers for 3 hours of networking at the amazing The Crystal, under the sound of Tobby Ferugua on the Playngo dj table.
The party started with business talks on the Crypto Processing bar and then proceeded with a welcoming speech from our Founder and CEO Oron Barber who shared the journey of CoinPoint Group Inc. in one sentence:
“We were the strange guys that no one wanted to listen to. Over the years, with our teams in Manila and Sofia and great partners — many are here tonight — we grew the offering and slowly but surely, the industry woke up and was ready to learn about the vast possibilities of blockchain…Today, as you can see the market is fully aware and ready to adopt.”
Then a speech from the founding president of Bitcoin Association Jimmy Nguyen held a presentation on the benefits of BSV on iGaming and shared information about their upcoming conference CoinGeek. [Our complimentary promo code for CoinGeek tickets is “CoinPoint30”]
The party finished in the VIP area of the Crystal where business cards were exchanged, there were special interviews taken and also 3d photos to memorize the event.
A raffle, sponsored by BlockEx gave a chance to win a with a Ledger Nano S hardware wallet The winner was the CEO and Co-founder at Soccer Manager Ltd Andrew Gore. Congratulations!
Quanta provided the sponsored lolly-cakes, and the goodbye gifts were provided by BSV and 1Xbit.
We had great support from ASEAN Gaming Summit and CGC on the event. The two summits are one of our most trusted partners and we highly recommend to follow them closely.
The way up was branded by our partners from WPN — a leading affiliate platform.
Partners we can’t not mention: Crypto Processing by Coins Paid were the official Bar sponsor, Play n go were taking care of the music table DJ sponsor and award-winning supplier of online gaming software and platforms, and also our gold sponsors — Publc and Technest.
Massive thanks to the media that covered the event like Calvin Ayre, AMB Crypto, BestBitcoinCasino.com, Crypto Games Conference, Asia Gaming Brief, Uptrennd, The Betting Coach, Jamma, GamesMagazine.biz, Login Casino, Sigma, Eastern European Gaming Summit, YogoNet, Gaming Intelligence, Casino Life and Business Magazine.
We cannot forget to mention the amazing presentation of CoinPoint Group Inc.’s co-founder Eilon Arad on “Crypto, dApps and DLT: Future of iGaming and Blockchain” where he shared his knowledge on iGaming and Blockchain future opportunities and insights.
On the topic of Blockchain Elion said:
“It will scale unlimited, meaning that as long as the technology is there, there will be room for more power.”
Another member of our team did a superb job at attending the panel “Retention — giving your customers what they want to keep them on-site”- our Head of Marketing Denitza Alexieva who has been in charge of the most successful campaigns for the company in the last 2 years. She gave her insights from operator perspective to help affiliates improve.
“We are focusing our marketing campaigns on data because it’s important to understand what is your customer’s journey. The power of predictive marketing is to benefit from new technologies such as Artificial Intelligence (AI) to provide customized content and keep them longer onsite. We also never stop focusing our efforts on value”
It has been a busy week for CoinPoint Group Inc. in London — for both offices in Manila and Sofia. Step by step Blockchain is becoming the talk of the town and companies want to be prepared for it. Education and finding the right partners is extremely important for Blockchain implementation, scalability and successful business development.