Web3 Games: User Acquisition Challenges & Secrets Revealed
The development of games for the Web 3 presents new potential and obstacles. Get off to a flying start with this VB On-Demand event, including a deep dive into the meaning, structure, and operation of the Web3 gaming world from specialists in the field. Despite a sluggish economy as well as the Cryptocurrency winter, Web3 remains a popular subject of conversation. As a result, it presents developers with fresh possibilities and the ability to go forward in an uncharted industry. Webinar recording featuring Dean Takahashi, senior writer for GamesBeat, and a panel of industry professionals discussing the prospects of Web3 and its unique, revolutionary advantages for both players as well as creators.
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What is Web3?
The term “Web 3.0” was proposed by Gavin Wood, one of Ethereum’s co-founders, not long after the platform’s 2014 debut. Gavin articulated an answer to a problem faced by several initial Cryptocurrency implementers: the need for too much faith on the Internet. In other words, the majority of the Web that people are familiar with today is based on faith in a small number of private firms to serve the public good.
Instead of focusing on the economy or the Cryptocurrency winter, we need to take a fresh approach to understanding Web3: The potential of Web3 in the gaming industry will be explored. The primary one is the fact that users have committed time and money into developing their own digital assets, such as a unique virtual appearance or perhaps an avatar. As a result, players may now have a greater say in how much they contribute to the game. The next is Web3’s capacity to facilitate interoperability, which in turn allows players to take their accumulated gaming assets with them when they move from one gaming environment to another. Web3’s accessible blockchain as well as open, standardized protocol make it much simpler to share data across games.
Top Challenges of Web3 Games
The first major hurdle is mastering a new set of tools that enable designers to construct the game, merge elements, increase scaling, and so on. Philip Devine, CEO of CryptoBlades, reflects on the challenges his team faced transitioning from Web2 to Web3 at the turn of the new millennium. Tools which were standard in our Web2 game development approach and pipeline simply did not exist, nor had they been developed, when we began work on our first Web3 games. When compared to other technologies, continual assembly as well as quality assurance testing are still in their infancy.
From a player’s standpoint, there’ll be a learning experience due to the large number of new blockchain primitives such as self-custodial or non-custodial wallets and private key management that will need to be mastered. Lastly, the inclusion of external pressures including DEX for coins as well as external marketplaces wherein gamers may now trade these digital assets has an effect on the gaming economy. The emergence of tokenomics, profit, P2E parts of the game, and the more traditional goal of a game, just playing for fun present a problem for user acquisition in Web3.
The intricacy of the user experience pattern as well as the reasons for becoming engaged are altered once players begin to think about this as a potential motivation for playing a game. This is also true on the NFT end, wherein players are essentially buying a piece of the game via their investments. The things individuals buy help shape their sense of belonging, identification, as well as portrayal. Realizing how to seamlessly integrate additional functionality as well as services such as wallets is essential for making the leap from Web2 to Web3 games. Though programmers have challenges in figuring out how to include these features without disrupting the flow of the game, it is crucial to recognize that they do alter the gameplay in irreversible ways and increase the degree of difficulty.
Bringing Web3 Game to Marketplace
To bring a Web3 game to market, there are three major steps. When you’re still in the planning stages of making your game, you may use Web3 native advertising to start attracting an audience for free. The next step is to create a playable prototype of the game as well as release it to the public, much like the Web2 stage. Right now, the designer is learning about the game’s performance by surveying those thousands of frequent users. In the end, you’ll want to make sure the game can make money, and that’s what the monetization process is all about. At this point, a developer should be ready to begin large-scale testing of user acquisition to see whether or not the app’s desired install metric is being reached.
Since blockchain is still in its infancy, the most novel aspect of user acquisition, the emphasis on early adopters who will promote your game is also the most difficult. As a community, we are all learning as we progress throughout this period of rapid development. Four to six month intervals between updates are common for many of these playbooks. In the first stage, you should focus on social media marketing. The time whenever we spend the most time learning about gamers as well as generating new content is now. The finest kinds of neighborhoods are the ones that have been nurtured by careful study as well as financial commitment. Minimal quick cuts exist.
When it comes to Web3 community development, this isn’t just about the way a gaming brand communicates with its fans; it is about how that brand makes connections amongst its players. Rewards for participation may revolve upon permit entries at the entry level, private AMAs at the intermediate level to encourage one-on-one conversation, highly personalized visits at the advanced level, and so forth. The path of these endeavors will be determined by the players’ sense of agency, engagement, as well as dedication to the game.
Disclaimer: The author’s thoughts and comments are solely for educational reasons and informative purposes only. They do not represent financial, investment, or other advice.