Secretly FOMO[1]…but don’t understand what CRYPTO is?

Don’t Fear! The UMI™ is HERE.

A Journey Through Deconstructing Confusion and Offering Crypto Clarity.

Visualizing a Different Decentralized Financial Future.

A True Story.

By: Lori Jo Underhill is here. Fly through the UMI-VERSE to experience fundamental clarity.

Introducing the home of the Underhill Madsen Digital Asset Sector Hierarchy Framework and Indices:

UMI ™ Underhill Madsen Digital Asset Market Index and the UMI-DASH Digital Asset Sector Indices ™. and the UMI ™: are not an exchange, not a trade platform, not a coin, or not a Digital Asset. Born out of the founder’s own search for Crypto clarity and fundamental information, the UMI ™ framework offers opportunity for fundamental economic sector analysis, economic activity benchmarks, and relevant information. The UMI ™ framework and indices offer clarity, context, and understanding about Digital Asset technology and economic sector activity in the Crypto-Currency and Digital Asset ecosystem.

The True Story.

Once upon a recent time there was an entrepreneurial girl who loved technology, complexity, and possibility. Her business partner told her about Bitcoin in 2010, he began mining it on one of their old computers. She asked, “Isn’t that the digital money that gamers and drug dealers use? Are you serious, Really?”

Fast forward to 2017. He called in September and said: “Hey, listen, we really have to talk about Crypto.” She asked again, “Are you serious?” Then stated, “Talk to me about something serious,” and hung up. He called back. “I mean it,” he said, “Financial ecosystems are changing, and I am really trying to understand it, and I can’t. I can’t find the information I want. It is all happening so quickly, and I don’t have what I need to properly evaluate it all. There is no place to research fundamentals. We’ve really got to figure this out…and fast.”

So…trusting his instincts, she started looking into it, reading about it, and approaching it as someone who wanted to invest. She read Satoshi Nakamoto’s Bitcoin Whitepaper[2], and immediately called her partner. “Hey,” she asked, “Where is that Bitcoin account that you had when you were mining. Do you still have it? Do you have any idea what it is worth now?” “No,” he said, “we trashed that hard-drive years ago.” Her heart sank. “Are you absolutely sure you don’t have the account information?” He said, “Yes, I am sure, I don’t have it.”

Pausing briefly. Her momentary self-visualization as a surprise Bitcoin billionaire just completely evaporated.

However, she did know one thing…World financial systems were about to change forever.

The partners agreed that the Crypto-Currency (Digital Asset) landscape is quickly evolving; and only a few beyond industry insiders, if any, truly understand what it is all about, how it works, and what it really means for the future financial ecosystems of the world.

She listened to webinars, watched videos, read whitepapers. Blockchain, Blockchain, Blockchain, and Bitcoin dominated financial news in 4th quarter of 2017. Trillions of dollars world-wide were flowing into and through these Digital Assets, technologies, and ecosystems.

Her partner said: “I want to start investing in it, and you should too; but I have no context to evaluate these assets beyond technical price, volume, and market cap activity data. The 3, 4, 5 letter/digit coin symbols are simply meaningless to me. I have no idea what the coins are or what they do. There is not one place to go for the information. There are a million sources for technical price, analytics, and trading information, but none providing or explaining fundamentals. I want to know what each coin’s function is, in what industry it operates, and its purpose beyond its market value on an exchange. No one has properly or coherently framed the fundamentals. We must build it…a way to understand what each Crypto-Coin is, by designing a method to compare coins that are both fundamentally similar and fundamentally different.

You do the research and analysis…and I will code it.

She knew he was right. They could not make educated decisions about investing without knowing fundamentals. That is: what the Digital Asset is, and how and where it fits into the larger ecosystem.

Her research began by asking around to friends. “Do you know what Bitcoin is, and can you explain it to me?” Most responded with glassy wide-eyes; stumbling over disjointed explanations of the dark web, gaming money, blockchain, or speculative investments. Often, many conceded that they didn’t really know what it was, what blockchain is, even if they had already invested money in Bitcoin, or other Alt-Coin (anything other than Bitcoin).

A realization quickly revealed itself and her mission now clearly defined.

Digital Assets and the entire crypto-currency, blockchain ecosystem was suffering from a severe lack of understanding because of the lack of proper definition. Identity that would allow fundamental contextual framing along with technical market data.

In other words: Digital Assets need to be properly defined and categorized fundamentally and then coupled with technical market data to be able to effectively analyze and compare them.

She called her partner: “There are over 1600 actively traded Crypto-Currencies, do you have any idea what you have asked me to do, and how long that will take? I have to go to each website, read every whitepaper, learn about the technologies, and analyze each one of them.”

He said, “Yep, and that is the value proposition…so, get on it; and by the way…hurry it up. I am going to design and execute how we compile, visualize, and track the data; to display what we learn.”

The analytical process to create the Digital Asset Sector Hierarchy (DASH) ™ framework evolved during the initial research. After locating and analyzing the first 200 Digital Assets, she realized the framework had to offer opportunities to answer four fundamental questions and offer a way to measure market activity:

First, what is the Digital Asset; the technology behind it, who created it, who supports it; and who invested in it?

Second, in what economic system, sector, and subsector does it operate and what other Digital Assets share that common ecosystem and activity sector?

Third, what is the functional activity and/or value proposition of the underlying activity, and what, if any, nuances exist that might distinguish it from another asset, or put it in the same category as another?

Fourth, what purpose, if any, does the Digital Asset serve the larger financial, economic, technical, or future emerging ecosystem?

What method can be devised to effectively measure, track, and monitor activity in the total market and in further granularity, within each delineation of sectors and subsectors.

The result is the home of the Underhill Madsen Products: the UMI (Digital Asset Market Index) ™ and UMI-DASH (Underhill Madsen Indices from the Digital Asset Sector Hierarchy) ™ Over 250 benchmarks offering Fundamental context to Technical data and information about more than 1800 Digital Assets at launch.

Context is now available about Digital Asset economic activity and emerging technologies. The platform, and UMI™ methodologies is fully scalable to support Digital Asset growth and change to support decentralized world-wide financial ecosystems.

Fly through the UMI-VERSE on

For more information about The Underhill Madsen Organization, The UMI (Digital Asset Market Index) ™ and UMI-DASH (Digital Asset Sector Hierarchy) ™ methodologies, please refer to the Whitepaper. To Contact Us: We welcome open dialogue and feedback.

Looking Forward and Visualizing a Different Future.

[1] “FOMO.” Fear of Missing Out (Accessed July 31, 2018)

[2] Nakamoto, Satoshi. Bitcoin: A Peer-to-Peer Electronic Cash System, , (Accessed July 31, 2018)