The Rise of NIL Deals: SI Cole Jernstedt

Dear Sports Illustrated editor,

I am writing to convey my desire to have my article published in the upcoming issue of Sports Illustrated. The recent increase in NIL (Name, Image, and Likeness) contracts for college athletes around the world is the central theme of my narrative. I think this is a subject that needs discussion, and I am eager to express my opinions.

For college athletes, NIL deals have radically transformed the game. They are no longer limited to merely obtaining scholarships and stipends in exchange for their services to the institution. They can now use their name, image, and likeness to profit from endorsements, sponsorships, and other endeavors. College athletics have entered a new age thanks to this development, and it is impossible to overlook how it will affect education.

Instead of solely relying on the quality of the education, athletes are now more likely to choose a school that can provide them with better prospects for NIL deals. The balance of power between schools and conferences may change as a result, since those with the most lucrative arrangements will have a clear advantage in luring top talent. The ability to make money while pursuing their degree, however, also creates new options for athletes who might not have been able to afford college otherwise.

Both positive and bad effects of NIL agreements can be seen in college athletics. Positively, athletes can now receive a just portion of the money made by collegiate sports, which has long been a source of debate. Additionally, it gives athletes new chances to develop their personal brands and pick up crucial commercial and entrepreneurial expertise. On the down side, it might encourage more shady dealings and corruption as boosters and agents try to take advantage of the new system. There is also worry that the emphasis on NIL deals may take attention away from the main objective of college athletics, which is to further education.

For instance, some professional leagues, like the NBA and WNBA, have already lifted their restrictions on athletes making money off of their name, image, and likeness. This could result in additional chances for athletes to make money while still competing in college. The effects of NIL agreements may also apply to high school athletics. It is probable that high school athletes may start looking for similar options as more and more states enact legislation authorizing NIL deals for college athletes. This might open up new chances for young athletes to make money using their skills and labor, as well as a fresh talent pool for college sports.

The popularity of NIL transactions might potentially influence changes in how sports are advertised and presented. Athletes may be able to negotiate better arrangements with media outlets and marketers if they have more influence over their personal brands. This might result in increased exposure and income for both athletes and the sports they play.

Overall, it is unclear how NIL transactions will affect other sports, but it is obvious that this new environment will have a significant impact on the sports industry. It will be critical for athletes, coaches, and spectators to be aware and adapt to the changing nature of collegiate and professional sports as the laws and regulations governing NIL transactions continue to change. I hope you can put my work in consideration.

Sincerely,

Cole Jernstedt