Adtech is new area of blockchain development

Reviewing and compile blockchain industry topic, updating market references and research environment.

Today, we are picking up advertisement and blockchain related business operation.

Advertising technology company Mediaocean has announced a blockchain partnership with Amino Payments for detailed auditing of digital advertising buys.

At blockchain area, one of the challenges in digital advertising is the sheer number of companies involved in the ad spend process, which means advertisers lack visibility into this media supply chain.

https://www.emarketer.com/chart/227063/us-net-digital-ad-revenue-share-by-company-2019-of-total-digital-ad-spending

Digital ad market accounts dominant platform such as Google and Facebook, Amazon, almost 70% share in total. Digital ad revenues include banner ads and other (static display and ads such as Facebook’s News Feed Ads and Twitter’s Promoted Tweets), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO) and sponsorships.

AdEx uses the blockchain to store information about advertisements, providing transparency for all parties. However, the scaling limitations have posed a significant challenge to serving millions of impressions at any given moment.

The startup built its own payment channels technology, called OUTPACE. While similar to the Lightning Network and Plasma, OUTPACE introduces two key characteristics that make it a better fit for its intended use.

Amazon started to hire the blockchain expert, planning to to bring blockchain technology into its advertising product.

Through this opportunity, to define a technology architectural direction of a greenfield area for Amazon‘s advertising business using Blockchain technology.

Ad tech is the new way of blockchain based development in long running.

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CollaboGate Research Blockchain and Technology Laboratory

CollaboGate is a global blockchain research group with protocols and industrial use cases, empowering decentralized projects to progress fast and innovative decisions at scale.

Blockchain Project Research Study

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Co-founder and CMO Collabogate, blockchain research and practical community

CollaboGate Research Blockchain and Technology Laboratory

CollaboGate is a global blockchain research group with protocols and industrial use cases, empowering decentralized projects to progress fast and innovative decisions at scale.

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