Reviewing and compile blockchain industry topic, updating market references and research environment.
Today, we are picking up advertisement and blockchain related business operation.
Major adtech firm Mediaocean partners with blockchain Amino Payments for tracking - Ledger Insights
Advertising technology company Mediaocean has announced a blockchain partnership with Amino Payments for detailed…
Advertising technology company Mediaocean has announced a blockchain partnership with Amino Payments for detailed auditing of digital advertising buys.
At blockchain area, one of the challenges in digital advertising is the sheer number of companies involved in the ad spend process, which means advertisers lack visibility into this media supply chain.
Digital ad market accounts dominant platform such as Google and Facebook, Amazon, almost 70% share in total. Digital ad revenues include banner ads and other (static display and ads such as Facebook’s News Feed Ads and Twitter’s Promoted Tweets), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO) and sponsorships.
Ethereum-Based Ad Platform Announces 9M Transactions | Crypto Briefing
A new project is planning to reinvent advertising via blockchain technology. No, not that project. AdEx Network, an…
AdEx uses the blockchain to store information about advertisements, providing transparency for all parties. However, the scaling limitations have posed a significant challenge to serving millions of impressions at any given moment.
The startup built its own payment channels technology, called OUTPACE. While similar to the Lightning Network and Plasma, OUTPACE introduces two key characteristics that make it a better fit for its intended use.
Why is Amazon hiring blockchain experts for its advertising division?
A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising…
Amazon started to hire the blockchain expert, planning to to bring blockchain technology into its advertising product.
Through this opportunity, to define a technology architectural direction of a greenfield area for Amazon‘s advertising business using Blockchain technology.
Ad tech is the new way of blockchain based development in long running.
Thank you for reading daily Collabogate overview and please contact me if you want to be writer of research blogging.
Looking for Collaborator to start working with global network! Please register below the link for business collaboration together.