4 Reasons to Outsource Your Design Projects

Because a DIY approach isn’t always the best option

If you’re anything like most startup founders, you’re constantly looking for ways to spend your seed money more efficiently and turn a profit as quickly as you can.

Unfortunately, this often means you end up taking on tasks for which you’re not entirely qualified so that you don’t have to hire someone else to complete them. And one of the most common areas where we see this happen is design.

If you’ve been handling your own designs but just aren’t satisfied with the results, then this article is for you. Below, we’ve outlined the top 4 reasons to outsource your design projects.

1. You’ll save both time and money

We hate to break it to you, but taking a DIY approach to your design projects actually costs you more money in the long run than if you had hired a design professional on Day 1.

Tackling design yourself means investing hard-earned capital in fancy software, fonts, and stock images — resources that professional designers already have at their fingertips. Then, you’ll need to spend countless hours learning not just how to use that software, but also how to pair fonts correctly, how to choose complementary colors, and more.

And while becoming a design expert may not take a full 10,000 hours — a concept popularized by Malcolm Gladwell in his bestselling book Outliers — it does take a significant chunk of time that most startup founders simply can’t spare. And we’re willing to bet you’re in the same position as they are.

So if saving time and money are your biggest motivators, outsourcing your design projects is the way to go.

2. You’ll have access to a broader range of expertise

Even once you develop a basic understanding of your design tools, the likelihood that you’ll produce work on par with that of a professional is slim.

Because the bottom line is — you’re not a designer.

You don’t follow the latest design news and keep up with the trends the way a full-time professional designer would. You don’t stay tapped into that world. You don’t constantly practice new design styles and seek out new sources of inspiration.

A professional designer knows what they’re doing in part because they stay on top of all of those things so they have a broader range of expertise to draw from than an amateur does. And when you’re counting on design to get your app to launch, we think the smartest option is to utilize all the expertise you can find.

Decide what your main area of knowledge is, and delegate everything else to people who are experts in other fields.

3. You’ll gain an outside perspective

When your startup is the main thing you think about day in and day out, it’s easy to develop a kind of tunnel vision about your brand. You dreamed up this company and poured your soul into building it, so naturally, you see it the way that you want your consumers to see it.

But when you’re mired down in the nitty-gritty of running your company, it’s easy to lose touch with how your customer base really sees your company.

Outsourcing your design projects gives you a fresh set of eyes to help guide your brand’s reputation. From an outsider’s perspective, they can more easily see what parts of your design strategy are working and which are actually alienating your potential customers.

That ability to see things from your customers’ point of view ensures that your final product is something that resonates strongly with your target audience.

4. It’s never been easier to outsource

Perhaps the most obvious reason to outsource your design projects is that it’s never been easier to do so.

Thanks to the rise of the so-called “gig economy,” there are more creatives clamoring for work than ever before. And finding the right one for the job can be just as difficult as learning design all by yourself.

That’s why we created Collabos, a painless way to outsource the projects you don’t have the time, desire, or ability to handle yourself and ensure that they get done on time, the right way.

We started by thoroughly vetting a pool of about 5,000 freelancers who applied to work with us. Of that initial group, only about 5% made it through our rigorous testing and were awarded a contract, ensuring that our talent pool includes only the best of the best.

Next, we developed a proprietary AI that matches all work requests with the freelancers whose skills and experience best fit the project scope. We also employ a group of project managers to see your concept through from start to finish so that you won’t have to.

All you need to do is request the work and pay for completed tasks.

User-friendly design, every time

Are you tired of wasting precious time and resources trying to design your own assets? Let us take that off your to-do list. We’ll work with you every step of the way to ensure your project gets done the way you want it the first time. Want to know how this looks for your startup? Get started by telling us about your design needs.