Learnings: People Who Think A Lot About The Future Can Help With Your Future

Article: SXSW: Why Lowe’s Works With Science Fiction Authors (Marketing Magazine)

Link: http://www.marketingmag.ca/brands/sxsw-why-lowes-works-with-science-fiction-authors-137898

Key paragraph: "One of the gifts of a science fiction writer is the ability to imagine what might be possible before it is.

That’s why Lowe’s hands over its consumer research to a team of science fiction writers. Since late 2013, the hardware retailer has been working with a handful of freelance writers who filter what’s happening in technology and society through the lens of Lowe’s business challenges, then return with comic books that showcase new technologies and how they could be used by the retailer."