Case Study 4: Vedantu Assignment 3

Submitted by: Group Number: R4

(Tarun Mishra, Raju Neyyan, Sakshi Maggon, Praneet Kumar, Nikhil Jain)

To Do: 
The final exercise, in this case study is identifying the channels to use for marketing. You have identified Vedantu’s target groups and developed a brand temple for Vedantu. Try and think of the different channels in which Vedantu could use in order to reach their target groups. These could be multiple channels that could be used so you need to think of the pros and cons of these channels in the context of the target groups. Justify your choice in the context of the target group.

Solution:
Based on Target segments, and since it’s a startup with limited budget, we have listed down the marketing channels in decreasing priority & Feasibility. So Social Media is most feasible while TV commercial is the least feasible in the beginning for Vedantu.