Solution to case study 1 — Grofers Assignment 2

Business Idea — To enable Purchase and Delivery of quality groceries, vegetables and fruits to end customers through the convenience of a Mobile and without the customer having to waste any time on travel to the departmental stores.

Success of the entire Objective is dependent on the following parameters -

1. A very strong tie-up with the local Small and Mid size Kirana stores.
2. Ensuring consistant quality of food, specially for the fruits and vegetables at all times from all the stores across the city of operations.
3. Ensuring the delivery time commitments are maintained at all times.
4. Ensuring that the customer touch points at the time of actual handover of the order or the end customer experience is consistent at all times as the Grofers reputation is not compromised.
5. To manage shortfall of supplies and variable demand trends, i.e if an X item is ordered by a customer and that item does not exist or is exhausted at that point in time in all the kiranas in and around the vicinity of the location of the customer, how to handle that order and deliver the item ensuring the delivery SLAs are not compromised.
6. How to dynamically manage the demand and supply of perishable and other items to minimize the losses.
7. How to ensure the profit margins of the Small and Medium Kirana stores are maintained to keep them interested in the game all the time.