Case Study 4: Vedantu — Assignment 1

Geographic

• Country: India
• Cities: Tier I & II (Having internet access)

Demographic

• Parents
• Age: 35+
• Gender: Any
• Kids: 1 or more, Grade 6–12 in CBSE and ICSE OR Graduating
• Students
• Age: 12–18
• Gender: Any
• Education: Grade 6–12 in CBSE/ICSE in Science and Math subject OR Graduating

Psychographic/Behavioral

• Want guidance in Science and Maths
• Preparing for IIT Entrance exam but don’t have good local coaching
• Want personalized teaching experience
• Want a teacher of choice
• Want to learn different topics from different expert teachers
• Don’t want to join multiple institutes for coaching
• Don’t want to waste time in travelling
• Want flexible time; attend at time of choice
• Want good quality of content and teachers
• Tech savvy
• Want to keep track of progress
• Graduating but looking for specialization courses to skill development

Submission by Team V2