Old fashioned viral

Perry Carbonell
Collective Network
Published in
5 min readJun 26, 2016

We hopefully will stand up a physical shop in the local markets to meet as many passers-by as we can, in a bid to present, and hopefully, sell a few of our products. Going online viral is one thing — and it takes a considerable amount of effort to convert the casual visitor into sales.

But our strength in the CN community means that we can greet people with the good old fashioned handshake with a “hello, how are you”. This will hopefully be the difference in connecting with people; we want to grow viral locally first — then branch out.

Here’s what we’ll have.

Them Pups

Top of the list will be our dog design range of shirts, hoodies and caps. These adorable pups will not only make you feel comfortable and make you look hip, but they will also make you feel good knowing that sale proceeds will go to RSPCA NSW (yes, we are accredited).

We’ll have stock on site but we’ll also have a sign-up form to capture orders just in case.

CN Range

On the side we also have our own range of CN shirts and cap. Now the proceeds of these will go to the blood, sweat and tears of our own designers to fund any future initiatives.

What future initiatives? We have 2 of them already in development.

Photo exhibition

Our creative group actually started as an Instagram meetup and there are a few of us who enjoy taking pictures (some professionally).

Here’s a range of what we do:

We plan to have some of these snaps on display in the markets with a signup form, so we can alert everyone to our upcoming exhibition.

Startup Ipsum

Building software is no joke. It takes a ton of time and numerous iterations to find and work around all those kinks around the software. It makes it even harder when life takes majority of your time.

With all said, we are progressing through our Startup Ipsum initiative — which allows users to create their own content (copy and design) for their future website.

Note: We’ve redesigned the application. More details to follow.

We’ll also use the markets to spread the news by word of mouth, with alerts sent by email to those that have signed up.

Say hello to the crew

If you’re in Newtown area this Saturday, come down and say hello to the Collective Network crew. We’ll be more than happy to give you a high five and have a chat.

n.b. we’ll hopefully be receiving confirmation that we’re good to go for this Saturday by Wednesday. We’re excited!

#letsgo #helloworld #homeofcreatives

This post also appears on our site here. The CN crew that appears on this page:

Yes, those are our Instagram handles. Come down and follow us — we appreciate the company :)

Being online in kinda fun … but we really enjoy having that face-to-face interaction too. #excited

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Perry Carbonell
Collective Network

Photographer, writer, designer. Everything starts early with coffee and ends with something productive.