Talk to the Paw product launch

Dogs, we heart them.

A few of us are quite passionate about our best friends. So much so that we’re in the process of doing a charity drive to raise money for an animal shelter. The drive will be centered around Tee’s that we’ve designed with great care:

Coming up with the designs was the fun and easy bit. Carol and Perry bounced around ideas left, right and centre until they landed on 6 designs of choice. Then we trimmed the designs in half as coming up with 6 design variations would have been a logistical nightmare to produce, warehouse and ship. We managed to trim the designs down via customer tests (landing page, SurveyMonkey) from our network. The insights were invaluable!

note: We’re sure that there have been hundreds out there that have faced the issue of “should we or shouldn’t we warehouse stock?” The ‘For camp’ argued that warehousing stock was more cost effective and was the traditional route of doing business. The ‘Against camp’ countered that warehousing faced potential challenges in holding stock that may not sell — men’s, women’s, small, medium, large and variations. In the end, the latter prevailed (‘supply only if demand is known’).

In the background, resident Surf Animal Matias, has been busy reaching out to the animal shelter. We’re even looking forward to taking this idea forward with other organisations (more details to follow).

This has all been a breeze so far (the progress has been easier with a collaborative bunch). Executing on the idea is the BIG challenge i.e.

• put together a landing page for pre-orders,
• build awareness through word-of-mouth, social media and charity drives,
• set-up the production system..

..before Thunderbirds are GO.

P-to-the-C has been so excited he produced one of our puppy’s to check the fit:

We can’t wait to get this out there. And we hope that you’ll join us for the good cause.

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If you’re going to do a product launch, might as well do something that you believe in. And this is definitely something we are all supportive of.

n.b. we’re also going through early stages of a tech product design. More details coming soon.

This post first appeared in our blog. Come down and join our travels at Collective Network.