“Living Coral” is symbolic of optimism, joyful pursuits and playful expression, according to color authority Pantone

5 ways optimism can be a force for social impact

Erica Schlaikjer
Feb 27 · 6 min read
TIME magazine’s special edition issue
enso‘s words of inspiration
Deepika Chopra, the OPTIMISM DOCTOR™️

“An ‘Optimist’ is someone that holds two important beliefs: first, that their problems, (which they are aware exist) are temporary, and second, that their personal actions can indeed diminish or alleviate these problems.” — Deepika Chopra

“The highest costs of being poor in the U.S. are not in the form of material goods or basic services, as in developing countries, but in the form of unhappiness, stress, and lack of hope.” — Carol Graham

Bert and John Jacobs built their company around three simple words: “life is good

“Optimistic leaders focus on opportunities. Optimism is magnetic. Optimism enables open-mindedness, and open-mindedness enables collaboration, creativity, and problem solving. Optimists invent solutions that become genuine points of difference in the market. And points of difference in the market build healthy businesses.” — Bert Jacobs

Steven Pinker prefers the term “possibilist”

“An optimistic civilization is open and not afraid to innovate, and is based on traditions of criticism. Its institutions keep improving, and the most important knowledge that they embody is knowledge of how to detect and eliminate errors.” — Steven Pinker

We can’t cure cancer or fix homelessness, but we can make beer for those who are trying

COLLIDE

Culture, brands, and people at the intersection of creativity x impact. Made by enso, a creative impact agency.

Erica Schlaikjer

Written by

Creator / Connector / Hybrid / Explorer. My thoughts are my own.

COLLIDE

COLLIDE

Culture, brands, and people at the intersection of creativity x impact. Made by enso, a creative impact agency.