Angel-like tips from angel investors: 3 things startups should ask themselves

Tazz Gault
Jul 24, 2017 · 2 min read

Don’t start the process until you’ve read this.

We hear investors talk at Collider, a lot. Some of it can be questionable, but isn’t that always the case in this industry? Some of it, however, is awesome.

Here are our favourite three things heard this month that you ought to ask yourself. It might just help you get right on track.

1. Are you an ambitious team with a long term vision?

Make sure you clearly articulate where your business is going in the next FEW YEARS, not just the next 12 months.

Investors want to invest in ambitious teams with long term visions, yet most startups pitch the immediate plans, and the immediate only.

Arm yourself with your serious, big vision. Your five year plan. Your ultimate goal. Ambition is key.

2. Do you have Founder Market Fit?

What’s your insightful way of looking at something simple? Perhaps it’s an inefficiency in a market, or a particular pain point you deeply understand and know how to solve.

This is your Founder Market Fit. Forget Product Market Fit for now and look closer to home.

3. What’s your proof of value?

It’s about going one step further than traction, because having someone pay for your product or trial it out is just not enough.

Value can be measured by retention, growth, usage and revenue.

Just think about Slack — they know that once someone hits the 10,000 message mark, they’re more than likely to pay either for additional functionality, or the product itself. They’re captured. They’ve got proof of value.

What’s yours?

Collider Accelerator

Voices of the Collider community.

Tazz Gault

Written by

Founder of InvestWell, Head of Marketing @digitaldetoxLDN & Co-Founder @statezerolabs. Brand and marketing specialist, tech mentor & ex journo. #HumanityinTech

Collider Accelerator

Voices of the Collider community.

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