COLLIDER // FKTRY
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COLLIDER // FKTRY

WTF is ‘Digital Product’?

Explaining what digital product and digital product work is, in language that even your parents will understand.

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A Digital Product is a software enabled product or service that offers some form of utility to a human being.

Real world examples: Your favourite car service app such as Uber or Lyft, your mobile banking app with Chase or Barclays, your shoppable H&M or Nike app, the digital dashboard in your Tesla car (lucky you), the interface of your consumer electronics devices such as your phone or smart watch, the controller app for your Sonos speakers, or an investment bank broker’s trading platform. Some products and services are made up mostly or entirely of software such as your Facebook messaging or Tinder ‘dating’ app. This is the software that is eating the world as almost all businesses come to be digitised and run on software.

‘Digital product’ or ‘product’ work is the delivery of the digital touchpoints of a product or service.

Delivery can involve end-to-end concept, design, and engineering of the digital product, bringing it through to market launch and beyond. Delivery can draw on multiple disciplines of not only design and engineering but also business strategy, product management, data science, and marketing.

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Jules Ehrhardt

First Human @fktry / former owner @ustwo / founder @pledgepl . Design / tech / startup / crypto / life. http://linkedin.com/in/ezyjules | http://medium.co