Beyond The Human Touch: How Hotels Can Bounce Back

Normally, the summer months see hotel prices sky-rocket as tourists rush to escape the daily grind and spend a few glorious weeks lounging on sun-drenched beaches, clutching cocktail-filled coconuts and slathering on the sunscreen.
When the recovery happens, it’s going to be slow. But it will happen. For hotels, much of their success will lie in their ability to adapt to the…