How to scale your digital platform while minimizing infrastructure costs with AWS
The leading Turkish online betting platform experiences high growth day by day expanding with new features and bet types. As its daily traffic fluctuates significantly, the company was in search of ways to reduce its server costs while improving the reliability and availability of its services.
The Challenge
The company has a variety of bet types for sport games and offers a safe, quick and enjoyable betting experience to its customers. Launched its first mobile application on 2006 and expanded along the upcoming years, today its online platforms experience one of the highest daily traffic in Turkey.
Being an online sports betting company, daily active users and traffic on its platforms fluctuate everyday depending on important sports events. Daily activity increases on weekends due to league matches while it remains lower during the weekdays when there is no significant sports event take place. While total number of sessions may decrease down to 400k on low days, it may increase up to 1.2 million on high days such as an important game night.
The company needed a solution to optimize its server cost while improving reliability and service availability on its high traffic platforms. Since online betting takes place 7/24 everyday, risks of potential outages put significant risks on company’s reliability as well as revenue generation.
Why Amazon Web Services
As Commencis, we decided that the best solution for a scalable, reliable and cost-optimized system was AWS cloud solution. Considering the fluctuations in traffic, the use of Autoscaling Group for EC2 was inevitable to respond to the demand on high days and reduce server costs on low days.
We have provided the solution with Up & Out scalability as you can see in the following diagram:
The Benefits
Today, our client can scale its mobile application elastically and automatically with a cost-optimized solution. New instances start immediately in accordance with traffic spikes on weekends. While DynamoDB is scaling up and down accordingly.
As a result of using AWS, the company is better prepared to expand its business and build out new product offerings. New products and services can be offered without traffic spike and overall system quality concerns. AWS also allows to adopt a continuous delivery model on their software deployment process and innovate faster.
Check out our AWS service capabilities and solutions:
https://aws.amazon.com/partners/find/partnerdetails/?n=commencis&id=001E000000U0VLBIA3
