The 3rd Third: A Revolutionary Brand For Social Entrepreneurs
By Alex Diaz. Edited by Julia Dopp and Meaghan Pachay.
Have you seen — I mean really seen — the video on the front page of COMMON’s website? In it, co-founder Alex Bogusky explains our vision for social entrepreneurship and the original design of COMMON as composed of three parts: one third community, one third business incubator, and one third collaborative brand.
That final third, my friends, is revolutionary: an opportunity for hundreds of independently owned but mutually supportive businesses to unite. Together, they form a community that in turn owns and manages their shared brand, allowing all of them to benefit from its growing value.
I’ve been a COMMON member since 2015, but it wasn’t until last October that I finally decided to take the plunge into this 3rd third by launching COMMON Future, a content studio and communications agency focused exclusively on raising awareness around the need for climate adaptation.
I’ve been in sustainability and climate communications since 1992, but as an independent social entrepreneur with limited resources, I found it…
