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The Dynamics of Social Enterprise: Understanding the Intersection of Culture, Technology, and Brands in 2023 and Beyond
By Mark Eckhardt, CEO of COMMON. Contributions and Editing By Julia Dopp and Meaghan Pachay
I’m going to pose a question, and I would like you to hang on to your answer for a bit.
If you had the chance to develop a relationship with one client or ten, which would you pick?
We’re going to dig into this scenario and how it ties into the growth and development of your enterprise, catalyzing movements and earning the attention of mass audiences. But first, I want to address how uncharacteristically quiet COMMON has been this year.
In 2021, we made a plan for 2022 based on extensive research. The plan included exciting initiatives that have been in the works for a few years. But by February, we realized that our research had only scraped the tip of the iceberg.
Our efforts in 2021 helped us develop a critical lens to better interpret the ebbs and flows of our current environment, but it also shed light on some gaps in competency within the field of social enterprise. While these…
