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The Search For Meaning: How The Role Of Impact Driven Brands Is Being Redefined By Tech
By Mark Eckhardt, Contributions & Editing by Julia Dopp and Meaghan Pachay
How humanity’s search for meaning may be the biggest opportunity for impact-driven brands and enterprises — ever.
In this piece, we explore how the intersection of technology and humanity’s search for meaning represents what could be a once-in-a-career opportunity for leaders of impact-driven brands and enterprises. Those who harness these dynamics coupled with the skills to manage complex societal systems will be more equipped to respond to the world’s most challenging problems at scale and reap the benefits of doing so.
Time is of the essence.
“Considering the impact of this new era of virtualization on global societies, if humanity evolves by adopting these technologies at an accelerated pace, it also means that brands must embrace these changes, considering their relevance as critical shapers of culture and society.” — Media.Monks
The ideas that follow are in part inspired by and a response to the work of our friends at Media.Monks. If you have the…
