Common Goal
Sep 23 · 3 min read

The Liverpool boss announced he was taking the pledge after winning The Best FIFA Men’s Coach Award

Jürgen Klopp chose to eschew the limelight after being crowned as The Best FIFA Men’s Coach, instead deciding to focus on his decision to join the Common Goal movement.

Klopp — who led Liverpool to Champions League glory last season — won the award ahead of Manchester City’s Pep Guardiola and Tottenham’s Mauricio Pochettino.

Instead of talking about his individual achievement, the 52-year-old used the moment to share the news that he will pledge 1% of his annual salary to the movement of professionals in the football industry changing the lives of disadvantaged young people all over the world.

“While it is flattering to receive an individual award today, in football and in life, nothing is possible without teamwork,” said Klopp.

“That is why I would like to celebrate this occasion by sharing that I am joining Common Goal and pledging 1% of my earnings to help change the world through football.

“Since Common Goal started two years ago, the movement has grown steadily proving it is a simple, effective and safe mechanism for players and managers to give back through football.

“As a team, even with a minimum pledge of just 1%, together the football industry is capable of transforming the world. Now is the time for those interested to take a step forward.”

Klopp’s most recent achievement was not earned without his fair share of heartbreak along the way. His route to Champions League success has meant falling at the final hurdle in the previous six major finals.

Despite ending a personal run of defeats he was quick to divert individual adulation in the post-match interview by modestly breaking into his own rendition of ‘Let’s talk about six, baby’ in honour of the number of European titles that now belong to the Merseyside club.

His homage to the history of the club perhaps says more about the character of the man whose focus on collective effort has played a major role in bringing another European title to Anfield.

“We are thrilled to welcome Jürgen Klopp onto the team,” said Common Goal CEO and Co-Founder Jürgen Griesbeck.

“He represents a new generation of leadership in global football that combines success with empathy. At a time when our world is facing social divides, increasing global inequality and political polarisation, his contribution exceeds the financial and will inspire football fans and non-football fans across the planet.”

Klopp joins the likes of RB Leipzig Head Coach, Julian Nagelsmann, 32, who became the first manager to join Common Goal in October 2017.

Responding to the news, Nagelsmann said: “This is a great moment in the development of Common Goal.

“Jürgen Klopp, with his incredible achievements in the Bundesliga and the Premier League, as well as the way fans beyond his own club hold him in such high esteem, will have a tremendous impact on raising awareness of the movement and inspiring other football managers and top level players to follow suit.”

Common Goal member Megan Rapinoe was also honoured in Milan as she won The Best FIFA Women’s Player award — fellow Common Goal member Alex Morgan was also nominated for the award following the USA’s World Cup win earlier in the year.

Common Goal

We are uniting the football community in tackling the greatest social challenges of our time.

Common Goal

Written by

We are uniting the football community in tackling the greatest social challenges of our time. Join the team: www.common-goal.org ⚽️❤️🌍

Common Goal

We are uniting the football community in tackling the greatest social challenges of our time.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade