Team is Everything

People Matter


Ed Catmull, founder of Pixar, and author of the amazing Creativity Inc. believes that getting the right people and the right chemistry is more important that getting the right idea in a creative environment, and furthermore getting the team right, creates more chances of finding the right ideas.

Having studied at Hyper Island, a world-leading educator in the fields of digital/interactive communication and business transformation, not only have I discovered an intrinsic passion for Service and Experience Design, but I strongly believe in their principle that ‘Team is Everything‘.

It’s the only way the magic really happens!

Hyper Island DMM4

People Matter

Tim Brown, CEO of IDEO, suggested that an essential component to design thinking and creative innovation is the collaboration of teams of T-shaped people.

“T-shaped people have two kinds of characteristics, hence the use of the letter “T” to describe them. The vertical stroke of the “T” is a depth of skill that allows them to contribute to the creative process […] The horizontal stroke of the “T” is the disposition for collaboration across disciplines […] T-shaped people have both depth and breadth in their skills.”

He summarises that T-shape’s are characterised as empathetic, collaborative and enjoy working with other people — key elements to working in a creative environment. This doesn’t mean you have to be an extrovert, just guided by the ability to share, actively listen and empathise with others in order to collaborate, learn and ultimately innovate successfully.

Building a potent mix of depth and interdisciplinary skills is important as it contributes to finding solutions and opportunities to difficult problems. So whilst strategies matter, I believe the prime source of competitive advantage consists of people.

(At Common Good we’re always looking for talented people, check out the site for current roles.)