The Bluey house real estate listing is awesome arts marketing!

Elliott Bledsoe
Comms briefing
Published in
6 min readApr 10, 2024


The iconic Brisbane cartoon sees its Heeler family grapple with moving home.


You may have seen the listing for the Bluey house: a clever tie-in to the cartoon favourite and innovative arts marketing.

The Domain listing for the Bluey Queenslander.

Property prices are pretty crazy in Brisbane, but one new listing has been causing a stir for…