Cracking the Client Brief: Questions You Need to Ask

The client briefing process can often feel like an information overload with a variety of goals, background information, and audience insights, which makes it necessary for agencies to distill the information into a clear, actionable, and…

Awareness in Advertising: Why Are There So Many Types & Which Ones Actually Matter?

This is a fun question to ask someone: what brands are you aware of?

Try asking it the next time you’re with a good friend who won’t judge you for being a…

Why Creative Advertising Desperately Needs UX Design Input

& How Communications Planners Are Helping Bridge the Gap

What is Communications Planning? How To Explain It To Your Mom

This post is dedicated to all the parents out there with no idea what their children do for a living.

The Design Tool Kit for Strategic Planners

The In’s and Outs of Deck & Presentation Resources Planners Use & the Differences Between Them

Applying Comms Planning to Healthcare

10 Lessons Learned From My Time in Pharma Advertising

I’ve heard it said that pharma advertising, strategically speaking, lags behind the trends and best practices of consumer advertising. To counter…

How to Create Ads that Won’t Be Blocked

As the prime source of media consumption shifts to digital devices so has to advertise…

A Planner’s Guide: How To Keep Your Cool in Stressful Situations

What Bots Tell Us About Emotion in the Future of Marketing

“We tend to overestimate the effect of technology in the short run and underestimate the effect in the long run”