Creating Thumbstopping Content in the Newsfeed

This project was also featured in Digiday.

People tend to consume content in newsfeed-based environments differently than they do on other media channels. Consumption is often quick and frequent, and people have the option to choose what content they want to engage with and for how long they will spend with it.

This document provides an overview of BBDO creative guidelines in regards to adapting video to help create more stopping power and ultimately more impact in the newsfeed.